A Texas agency says Playboy has 45 days to remove a neon-lit 40-foot high sculpture of the magazine's iconic bunny logo from a West Texas road.
The Texas Department of Transportation ordered the removal of the sign, called "Playboy Marfa," because Playboy does not have a license for outdoor advertisement in Texas.
The El Paso Times reports officials representing Playboy said the company has not violated any laws and will try to resolve the agency's concerns.
Officials were alerted about the sign after Marfa resident Lineaus Lorette filed a complaint. Lorette says some Marfa residents are upset the company has used their town, known as a hub for artists, for marketing purposes.
The sign is part of a roadside art display designed by New York contemporary artist Richard Phillips.