December 2nd is going to be a busy day for Federal Express. In fact the busiest day since the company began in 1973. It will be Cyber Monday.
“Our volumes are definitely being driven by e-commerce,” Carla Boyd, spokesperson for Fed Ex told KTRH News. “It’s very fitting that we’re now seeing our peak on Cyber Monday as those e-commerce orders and shipments are driving the volume, especially with online retailers feeding our Fed Ex ground and Fed Ex Smart Post Networks.”
Cyber Monday is the first day back at work following Thanksgiving, the traditional start of the holiday shopping season. In 2005, when the term Cyber Monday was coined by retail marketing executives, an article in the New York Times noted that employees returned to their desks and high speed computers on Monday and in their free time took advantage of holiday sales.
Last year sales on Cyber Monday increased 17% to $1.98 billion. This year third quarter e-commerce spending is up more than 18% over last year.
Federal Express is pegging its prediction on pick-ups the Monday following the 4-day holiday and orders that will be entered over the holiday and processed Monday.
The good news, in addition to apparent positive consumer confidence, is the impact on the jobs picture. Last year Federal Express hired 20,000 seasonal workers nationwide, and this year anticipates that number will increase.