The first federally funded anti-smoking campaign is a resounding success.
The "Tips from Former Smokers" campaign was created by the Centers for Disease Control to try and get more people to quit smoking. The ads focused on the real life stories of former smokers, most of whom are suffering from debilitating diseases caused by smoking.
Dr. Tim McAfee is the Director of the Office on Smoking and Health with the CDC and says the campaign has exceeded their expectations, "About a million and a half of Americans had tried to quit smoking because of this campaign. And, at a minimum about 100,000 Americans quit smoking successfully long-term."
Dr. McAfee says the return on investment for American taxpayers translates to about $200 per year of life added, by people quiting smoking.
You can watch one of the ads below.